As many people don’t even know what SSL certificate stands for! So for that peoples, we are here with a short description on it. Basically, SSL stands for Secure Socket Layers which is something that every business website should have. SSL can help for better search engine rankings.
However, it is an encryption technology that can create a secure connection between a web server and a user’s web browser. Most of the time you must have noticed “HTTPS” written in the web address bar just before your domain name. So the “S” symbolizes the security and safety of the website and also indicates that the website is secure with an SSL certificate.
If you are also wondering what makes SSL certificate so important for a website, then no need to worries. We are highlighting some of the important points on it. So without wasting any single let’s start with our main topic.
Reasons why SSL certificate is important for Websites:
Ensures Data Protection:
In today’s world, Cyberattacks have become more advanced with time, so to overcome these attacks, an SSL certificate is one of the solutions which encrypts the data when it moves between websites or web servers. The certificate ensures the security of your data such as credit card, numbers, username, IDs, and passwords.
Increases Customer Trust:
Most of the users only trust a secure website rather than using a harmful one. There was a time when users weren’t much aware of SSL certificates, but now, they know what a padlock icon and https indicate. SSL certificates ensure trust in the website visitor’s mind. It sends a message that you take your customers seriously and respect their privacy.
Enhances Website Speed:
As we all know the speed of a website determines its ranking on search engines. So if your website is faster in loading then it catches more traffic. For this reason, your website required an SSL certificate which gives you top preference in search engine results. Moreover, the HTTPS improves the loading speed of your web pages that can attract the users.
Displays Your Site Properly on Google:
No doubt, Google is the most used search engine amongst all and most people love its interface. Keeping in mind all those things, Google takes some extra efforts. So for those websites who don’t have valid SSL certificates, Google shows a page alert saying that your connection isn’t private. In fact, from 2018 Google started to accept HTTPs sites by default which results in a high ranking of your websites.
Wrapping Up
As you can see, an SSL certificate is an important factor when it comes to internet security. So investing some amount on SSL certificate can results you in Google ranking. So let us know your feedback in our comment section below.
